Doing Business in Asia and the importance of Intellectual Property

Event Details:

Event Type: Webinar

Date: 17 September / 10:00 - 11:15 (Brussels time)

Event Description:

This webinar is jointly organised by the China and South-East Asia IPR SME helpdesk in partnerhsip with the ICT Cluster Bulgaria. The training will target MSMEs, start-ups, and researcher that are linked to ICT Cluster Bulgaria or its partner organisations, in particular those businesses that are either already active in the Chinese or South-east Asian Markets, or those that have an interest in doing so in the future.

The primary focus of the training will be to provide an overview of the importance of having a sound intellectual property strategy in place as an integral part of a successful business strategy. Intellectual property is often overlooked by MSMEs despite being quintessential. This will be exemplified by means of best practices and various case studies of pertinence to the ICT, automotive and green-tech industries.

The session will cover the following topics:

• Introduction to trademarks, copyrights, patents and trade secrets highlighting peculiarities in key Chinese and SEA markets and how they relate to IPR registered in Bulgaria/Europe.
• Tips and best practices on how to prevent IPR infringements
• Tips on the enforcement of IPR infringements
• Tips and tricks for attending trade fairs. What to do and what not to do?
• Case studies

The IP Experts Michał Kłaczyński and Vanja Kovacevic will take part in the live session and address IP protection in China and South-East Asia.

Agenda

10:00    Introduction to the webinar and welcome remarks

10:05    Introduction to the services of the China and SEA IPR SME Helpdesk

10:10    IP Protection in China and SEA

11:00    Q&A session

Registration

Registration is free of charge and available at this link.